Easypaisa Digital Bank has reported a pre-tax profit of Rs3.64 billion for the first half of 2025, marking a 39.4% jump compared to the same period last year. The results, approved by the board on August 24, underscore the growing dominance of Pakistan’s first digital retail bank in an increasingly cashless economy.
Growth Despite Falling Interest Rates
The bank’s strong performance comes despite a sharp cut in the State Bank of Pakistan’s policy rate — down from 20% to 11% in the period under review. Easypaisa offset this pressure with a 15.6% rise in net markup income and an impressive 60.5% surge in non-markup income, driven by higher digital transactions, lending services, and fee-based offerings such as insurance and corporate payment solutions.
Tighter Cost Controls Strengthen Margins
Operating costs climbed 9.6% as the bank invested heavily in technology, workforce expansion, and customer acquisition. However, improved efficiency brought the cost-to-income ratio down to 66.9%, a sharp improvement from last year’s 80.5%.
Expanding Customer Base and Deposits
Easypaisa’s ecosystem continues to deepen its reach, with 18.2 million monthly active users now on its platform. Customer confidence in the bank’s shift to a fully digital model fueled a 41.3% jump in deposits, which now stand at Rs94.7 billion. The bank maintains one of the industry’s lowest deposit costs at 1.57%, with an exceptionally high CASA ratio of 98.1%.
Loan Growth, Asset Quality, and Capital Strength
Total loans grew to Rs27.7 billion, keeping the loan-to-deposit ratio at 25%. While non-performing loans remain relatively high at 16.1%, coverage is strong at 91.4%, reflecting conservative risk management. Easypaisa’s equity base reached Rs16.8 billion, and its capital adequacy ratio (CAR) stayed robust at 20.52% — well above regulatory requirements.
Strategic Expansion Ahead
Easypaisa’s leadership emphasized that its strong first-half performance reflects its ambition to lead Pakistan’s digital banking revolution.
“Our profitability in the first half of 2025 reflects not just growth but our commitment to innovation in Pakistan’s financial ecosystem,” said CEO Jahanzeb Khan.
Looking ahead, CFO Amin Sukhiani highlighted plans to broaden Easypaisa’s product suite with foreign exchange services, Islamic banking solutions, credit cards, remittances, and Buy Now Pay Later (BNPL) offerings. The bank is also prioritizing merchant network expansion under the government’s push for a cashless economy and investing further in its insurance marketplace.
